Akartha

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BLUE TYGA

Blue Tyga makes UV-protection and cooling apparel for hot weather.
CLIENT

Blue Tyga

Services

Offline Activation

Industry

Apparel and Fashion

The Organisation

Blue Tyga is a functional techwear brand built for India’s climate and outdoor lifestyle.Known for creating India’s first Sunscreen Jacket, the brand uses UPF 50+ performance fabrics for breathable, all-day UV protection.

What we did

Bengaluru’s pleasant-weather reputation often hides a growing reality: daily UV exposure during commutes. While sunscreen is usually associated with skincare, most commuters don’t think about the repeated sun exposure they face through autos, traffic signals, and long hours on the road. To shift this behavior, we transformed Bengaluru autos into moving UV-protection experiences using Blue Tyga’s sunscreen jacket fabric — turning sun protection into something commuters could physically experience in real time.

Inspired by Bengaluru’s iconic auto-sticker culture, the campaign used witty, traffic-rooted copywriting and minimal sticker-style layouts to blend naturally into the streets. Custom shade installations and QR touchpoints turned everyday rides into interactive product experiences — creating a hyperlocal awareness campaign built around utility, storytelling, and cultural insight.

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(Aradhika S Mehta)

Aradhika S Mehta

Chief Creative Strategy Officer

Seasoned business leader with 15+ years of experience driving growth across industries. Expert in marketing, brand building, and innovation, she combines sharp business insight with a strong focus on ROI to deliver impactful results. Outside work, she enjoys baking, watercolor painting, and home gardening.

(Preetam Saha)

Preetam Saha

Graphic Designer

Preetam loves turning ideas into compelling visual narratives that connect with audiences. He also works as a UX/UI Designer, crafting digital experiences that are both visually engaging and intuitive. Always exploring new tools and techniques, Preetam continues to refine his craft and push creative boundaries.

(Nysargi Karnam)

Nysargi Karnam

Creative Manager

With her global exposure, she blends campaign thinking and strategic planning to create content that lets brands live and breathe in culture.

Memes or brand bibles? Fluent in both.

(Shravani)

Shravani

Head of Performance Marketing

Scaling brands through data-driven digital performance.
Worked with brands like: Pocket FM, Blackbuck and many more.

(Dayasheelan B R)

Dayasheelan B R

Head of Growth

Growth-focused Product Marketing & Management Leader. Skilled in strategy, agile growth, automation, and customer engagement for business expansion. Specializes in lead generation and sales enablement

(Nirmal)

Nirmal

Video Editor

Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.

(Nirmal)

Nirmal

Video Editor

Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.

(Ranga Shayi)

Ranga Shayi

Social Media Manager

​Ranga Shayi brings a unique blend of MBA strategy and creative intuition to the team. With a background in Marketing & Analytics and sharp insights from the high-speed quick commerce industry, he knows how to spot a trend before it peaks. But what truly sets Ranga apart is his mindset in the volatile world of social media: He doesn’t believe in losing. In his playbook, you either win, or you learn something valuable for the next campaign. He’s here to ensure the agency does a lot of both.

(Aditi Kakaria)

Aditi Kakaria

Social Media Manager

Aditi Kakaria is a Social Media Manager at Akartha, contributing to the brand’s digital storytelling through creative ideation for ad shoots and Instagram Reels. Aditi collaborates with the creative team to develop engaging, trend led content that strengthens Akartha’s social media presence and connects meaningfully with audiences.

(Shreya G)

Shreya G

Associate Manager

Shreya is an Associate Manager at Akartha, contributing through research led thinking and content creation while supporting key initiatives across the agency.

(Kishore Upadhya)

Kishore

Executive Manager

Kishore is the Executive Manager at Akartha, overseeing the smooth operation of the agency and ensuring everything runs efficiently behind the scenes. With a keen eye for detail and excellent organizational skills, Kishore manages day-to-day operations, coordinating teams, and streamlining processes to keep projects on track. His ability to juggle multiple tasks while maintaining a high standard of work makes him an invaluable part of Akartha. Outside of his role, Kishore is always looking for ways to optimize workflows and improve operational efficiency, contributing to the agency’s growth and success.