About

As Head of Creative Strategy, Ipsita oversees all aspects of Akartha’s creative output to ensure our campaigns connect deeply with audiences and achieve impactful results. She serves as a key strategist on high-profile projects and collaborates closely with the leadership team to shape the agency’s creative vision. Ipsita’s previous experience across diverse campaigns and industries has honed her expertise in brand strategy, audience engagement, and crafting innovative solutions. Her passion for storytelling and knack for turning ideas into powerful narratives make her a cornerstone of Akartha’s creative success. When not ideating, she explores new cultural trends, fueling her strategic sharpness.

Santhosh Jetty is the Founder and CEO of Akartha, the driving force behind its journey from a budding creative agency to a name known for impactful campaigns. A recipient of the 30 Under 30 award, Santhosh’s career is a testament to passion and perseverance. Starting as a studio assistant, he worked his way up, fueled by a vision to transform ideas into stories that resonate. Today, he leads Akartha with a hands-on approach, balancing roles in strategy, recruitment, and creative direction. Beyond work, his love for stories, art, and music keeps him constantly inspired to push boundaries and create work that truly matters.

Salmin Sheriff, our Head of Films, is the creative force behind Akartha’s cinematic storytelling. With over three decades of experience, he has worked on iconic projects like Sacred Games, The Sky is Pink, and War, bringing unparalleled depth and expertise to every film he directs. Salmin’s passion for visual storytelling and his ability to craft compelling narratives make him an invaluable part of Akartha. Whether it’s a big-budget ad film or an intimate story, he ensures every frame leaves a lasting impact. Off the set, he finds inspiration in theater and literature, constantly fueling his creative vision.

Phaneendra is Akartha’s Video Editor, Motion Graphics Artist, and Visual Storyteller, weaving ideas into powerful narratives through his mastery of visuals. With a sharp eye for detail and a flair for creativity, he transforms concepts into stories that captivate and connect with audiences. Whether it’s motion graphics, video editing, or direction, Phaneendra’s work reflects a deep understanding of storytelling and technical expertise. Known for his dedication and ability to bring ideas to life, he’s an integral part of Akartha’s creative journey. Outside of work, he’s always exploring new tools and techniques to elevate his craft and push creative boundaries.

Sachin is Akartha’s Design Manager, steering the visual identity of our projects with creativity and precision. With a knack for crafting designs that are both impactful and visually appealing, he ensures every piece resonates with the intended audience. As a team leader, Sachin brings structure and focus to the design process, mentoring and guiding the team to deliver their best work. His ability to balance creativity with functionality makes him a vital part of Akartha’s creative success. Outside of work, Sachin finds inspiration in exploring new design trends and techniques, always striving to push boundaries and refine his craft.

Naveen is a Designer at Akartha, bringing fresh perspectives and creativity to the team. As a budding talent, his designs showcase a thoughtful approach and a dedication to delivering visually appealing and meaningful work. Naveen’s eagerness to learn and grow makes him an integral part of the team, consistently contributing with innovative ideas and a positive attitude. With a keen interest in exploring new design trends, he’s always looking for ways to refine his skills and elevate his craft.

Afnan is the Executive Manager at Akartha, overseeing the smooth operation of the agency and ensuring everything runs efficiently behind the scenes. With a keen eye for detail and excellent organizational skills, Afnan manages day-to-day operations, coordinating teams, and streamlining processes to keep projects on track. His ability to juggle multiple tasks while maintaining a high standard of work makes him an invaluable part of Akartha. Outside of his role, Afnan is always looking for ways to optimize workflows and improve operational efficiency, contributing to the agency’s growth and success.

Shravya is Akartha’s Social Media Manager, bringing a Gen Z flair and quirky creativity to every client campaign she handles. Specializing in managing client accounts, she crafts engaging and fresh content that resonates with younger audiences and drives meaningful interactions. With a strong understanding of digital trends and a unique voice, Shravya adds a fun, yet strategic, touch to every campaign. Her ability to blend creativity with results-driven strategies ensures that each project not only stands out but also delivers on client objectives.

Anaka is Akartha’s Creative Designer, known for her innovative approach and keen eye for design. With a deep understanding of design principles, she crafts visually captivating pieces that effectively communicate the intended message. Anaka’s ability to blend creativity with functionality ensures her work stands out while aligning with client goals. Her passion for design drives her to constantly experiment with new techniques and trends, always striving to elevate her craft. Whether it’s a logo, layout, or branding project, Anaka’s designs are sure to leave a lasting impression.

Abhay is a visual storyteller at Akartha, seamlessly blending design, photography, and filmmaking to craft compelling narratives. With an eye for detail and a knack for capturing moments that speak volumes, his work transforms ideas into immersive experiences.

Hailing from Lucknow, Abhay’s creativity is fueled by his love for travel, constantly drawing inspiration from new places, people, and cultures. Whether behind the camera or designing striking visuals, he brings passion and precision to every project, making each frame and composition truly stand out.

At Akartha, Abhay doesn’t just create visuals he brings stories to life.