About

As Head of Creative Strategy, Ipsita oversees all aspects of Akartha’s creative output to ensure our campaigns connect deeply with audiences and achieve impactful results. She serves as a key strategist on high-profile projects and collaborates closely with the leadership team to shape the agency’s creative vision. Ipsita’s previous experience across diverse campaigns and industries has honed her expertise in brand strategy, audience engagement, and crafting innovative solutions. Her passion for storytelling and knack for turning ideas into powerful narratives make her a cornerstone of Akartha’s creative success. When not ideating, she explores new cultural trends, fueling her strategic sharpness.

Santhosh Jetty is the Founder and CEO of Akartha, the driving force behind its journey from a budding creative agency to a name known for impactful campaigns. A recipient of the 30 Under 30 award, Santhosh’s career is a testament to passion and perseverance. Starting as a studio assistant, he worked his way up, fueled by a vision to transform ideas into stories that resonate. Today, he leads Akartha with a hands-on approach, balancing roles in strategy, recruitment, and creative direction. Beyond work, his love for stories, art, and music keeps him constantly inspired to push boundaries and create work that truly matters.

Salmin Sheriff, our Head of Films, is the creative force behind Akartha’s cinematic storytelling. With over three decades of experience, he has worked on iconic projects like Sacred Games, The Sky is Pink, and War, bringing unparalleled depth and expertise to every film he directs. Salmin’s passion for visual storytelling and his ability to craft compelling narratives make him an invaluable part of Akartha. Whether it’s a big-budget ad film or an intimate story, he ensures every frame leaves a lasting impact. Off the set, he finds inspiration in theater and literature, constantly fueling his creative vision.

Phaneendra is Akartha’s Video Editor, Motion Graphics Artist, and Visual Storyteller, weaving ideas into powerful narratives through his mastery of visuals. With a sharp eye for detail and a flair for creativity, he transforms concepts into stories that captivate and connect with audiences. Whether it’s motion graphics, video editing, or direction, Phaneendra’s work reflects a deep understanding of storytelling and technical expertise. Known for his dedication and ability to bring ideas to life, he’s an integral part of Akartha’s creative journey. Outside of work, he’s always exploring new tools and techniques to elevate his craft and push creative boundaries.

Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.

Scaling brands through data-driven digital performance.
Worked with brands like: Pocket FM, Blackbuck and many more.

Sachin is Akartha’s Design Manager, steering the visual identity of our projects with creativity and precision. With a knack for crafting designs that are both impactful and visually appealing, he ensures every piece resonates with the intended audience. As a team leader, Sachin brings structure and focus to the design process, mentoring and guiding the team to deliver their best work. His ability to balance creativity with functionality makes him a vital part of Akartha’s creative success. Outside of work, Sachin finds inspiration in exploring new design trends and techniques, always striving to push boundaries and refine his craft.

Kishore is the Executive Manager at Akartha, overseeing the smooth operation of the agency and ensuring everything runs efficiently behind the scenes. With a keen eye for detail and excellent organizational skills, Kishore manages day-to-day operations, coordinating teams, and streamlining processes to keep projects on track. His ability to juggle multiple tasks while maintaining a high standard of work makes him an invaluable part of Akartha. Outside of his role, Kishore is always looking for ways to optimize workflows and improve operational efficiency, contributing to the agency’s growth and success.

Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.

​Ranga Shayi brings a unique blend of MBA strategy and creative intuition to the team. With a background in Marketing & Analytics and sharp insights from the high-speed quick commerce industry, he knows how to spot a trend before it peaks. But what truly sets Ranga apart is his mindset in the volatile world of social media: He doesn’t believe in losing. In his playbook, you either win, or you learn something valuable for the next campaign. He’s here to ensure the agency does a lot of both.

Aditi Kakaria is a Social Media Manager at Akartha, contributing to the brand’s digital storytelling through creative ideation for ad shoots and Instagram Reels. Aditi collaborates with the creative team to develop engaging, trend led content that strengthens Akartha’s social media presence and connects meaningfully with audiences.

Shreya is an Associate Manager at Akartha, contributing through research led thinking and content creation while supporting key initiatives across the agency.

Growth-focused Product Marketing & Management Leader. Skilled in strategy, agile growth, automation, and customer engagement for business expansion. Specializes in lead generation and sales enablement