Why Branding Is a Business Investment (Not a Marketing Expense) in 2026
Akartha crafts adaptive, hyper-local branding for AgriCentral.
Shravya
19 Jul 2025
Marketing & Advertising
Not just campaigns. Not just impressions. We build brands people claim as their own.
At Akartha, we believe brands don’t just live on screens, they live in conversations, in culture, in the little moments people share with each other. When we talk about building brands that belong, we’re talking about something bigger than marketing. We’re talking about creating presence.
Presence that feels familiar, human, and deeply connected to the world people live in.
The Challenge: Stand Out Without Standing Apart
The internet is crowded with brands competing for attention. Viral trends. Aggressive ads. Flashy promotions. But the brands that last? They’re the ones that fit into people’s lives like they were always meant to be there.
Our challenge was simple but demanding:
What We Did: Leading With Culture
We stripped branding down to its essence: people.
Culture-first marketing isn’t about guessing what’s trending. It’s about listening. Listening to how people talk, what they celebrate, what they mock, what they care about and weaving
Here’s how we approach it:
01. Stories That Mirror the Audience
A culture-first brand doesn’t just create content, it creates stories people see themselves in. For 1to3 Noodles, we didn’t talk about just taste. We created Kutty Tales a grandmother who became a viral icon because she felt real, like someone people knew and loved.
02. Design With Emotional Memory
We dig into what people remember. For Lagom, this meant designing visuals and copy that felt as elevated as the furniture itself. Luxury was not about price tags, it was about emotion, atmosphere, and moments that linger.
03. Campaigns That Live in Culture
We don’t push ads into people’s feeds. We create moments people want to share. Whether it was 1to3’s Kindness Day initiative, or AgriCentral’s farmer-first campaigns, the success came from showing up where culture already exists and adding something meaningful to it.
From Noise to Meaning: The Results
Culture-first marketing doesn’t just create views. It creates loyalty.
Brands like 1to3 didn’t just grow followers, they grew a community of people who talked back, created their own content, and made the brand part of their daily life.
Lagom didn’t just launch furniture; it launched conversations about modern living and design.
The Akartha Way: Crafting With Context
Every brand has a voice. But only some find their place in culture.
At Akartha, we don’t build brands to stand above the crowd we build them to stand with people. To feel like they were always meant to be part of your world.
Because when a brand belongs, it doesn’t need to shout. It simply speaks, and people listen.
Akartha crafts adaptive, hyper-local branding for AgriCentral.
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Scaling brands through data-driven digital performance.
Worked with brands like: Pocket FM, Blackbuck and many more.
Growth-focused Product Marketing & Management Leader. Skilled in strategy, agile growth, automation, and customer engagement for business expansion. Specializes in lead generation and sales enablement
Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.
Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.
Ranga Shayi brings a unique blend of MBA strategy and creative intuition to the team. With a background in Marketing & Analytics and sharp insights from the high-speed quick commerce industry, he knows how to spot a trend before it peaks. But what truly sets Ranga apart is his mindset in the volatile world of social media: He doesn’t believe in losing. In his playbook, you either win, or you learn something valuable for the next campaign. He’s here to ensure the agency does a lot of both.
Aditi Kakaria is a Social Media Manager at Akartha, contributing to the brand’s digital storytelling through creative ideation for ad shoots and Instagram Reels. Aditi collaborates with the creative team to develop engaging, trend led content that strengthens Akartha’s social media presence and connects meaningfully with audiences.
Shreya is an Associate Manager at Akartha, contributing through research led thinking and content creation while supporting key initiatives across the agency.
Kishore is the Executive Manager at Akartha, overseeing the smooth operation of the agency and ensuring everything runs efficiently behind the scenes. With a keen eye for detail and excellent organizational skills, Kishore manages day-to-day operations, coordinating teams, and streamlining processes to keep projects on track. His ability to juggle multiple tasks while maintaining a high standard of work makes him an invaluable part of Akartha. Outside of his role, Kishore is always looking for ways to optimize workflows and improve operational efficiency, contributing to the agency’s growth and success.