Why Branding Is a Business Investment (Not a Marketing Expense) in 2026
Akartha crafts adaptive, hyper-local branding for AgriCentral.
Shravya
19 Jul 2025
Agri-Tech
At Akartha, we don’t believe in “target audiences.” We believe in people. And when AgriCentral came to us with a vision to become India’s most trusted digital companion for farmers, we didn’t reach for templates, we rolled up our sleeves and dug into the soil.
AgriCentral had the tech. The trust. The farmer-first mindset. What they needed was a brand ecosystem that could carry this trust across language, region, and culture without losing authenticity.
So we got to work.
The Challenge: Speak to India’s Most Underserved Yet Powerful Community
Rural India isn’t one audience, it’s hundreds. Different crops. Different dialects. Different beliefs. Yet united by a shared resilience and relationship to land.
For AgriCentral, this meant scaling content wasn’t about shouting louder; it was about speaking wiser.
Our mandate:
📍Make the brand deeply local,
📍Make the message unmistakably relevant,
📍And make the platform feel human.
What We Did: Building a Human Voice for a Digital Product
We started by reimagining AgriCentral’s brand voice not as a tech app, but as a neighbourhood elder. Someone who knows the soil, remembers the seasons, and advises with care, not commands.
From there, we built a full-stack brand system:
We created adaptable visual templates designed for rapid translation into multiple Indian languages without losing emotional warmth. Earth tones, vernacular design elements, and iconography familiar to Indian farmers helped us stay rooted.
Our content wasn’t just translated, it was transcreated. Every script, every character, every joke was crafted to sound like it came from within the community, not at them. The result? Farmer education videos that didn’t feel like lectures but conversations.
🎥 See our work in action here: Watch the campaign
We launched key brand activations around pivotal farming moments: sowing, harvesting, and seasonal transitions. From campaign slogans to call-to-action design, everything was built to align with the rhythms of rural life.
From 1 Million to 7 Million: Scaling Without Losing Soul
As AgriCentral’s community grew to over 7 million farmers, we knew our real success wasn’t just numbers. It was relevant.
The videos were shared organically. The tone was trusted. And most importantly, AgriCentral became more than an app. It became a presence in the village.
The Akartha Way: Craft With Context
This wasn’t a media strategy. This was an embedded brand design. At Akartha, we build brands that adapt, not dilute, as they grow.
For AgriCentral, this meant embracing chaos and working with live user feedback and scaling while staying rooted.
And ultimately? Helping India’s farmers feel like someone finally understood them, not just as users, but as people with wisdom, agency, and voice.
Akartha crafts adaptive, hyper-local branding for AgriCentral.
Beyond Influence: The Future of the Creator Economy author Shravya Date 19 Jul 2025 category Marketing & Advertising Not just…
Building Brands That Belong: The Power of Culture-First Marketing author Shravya Date 19 Jul 2025 category Marketing & Advertising Not…
Inside Akartha: How We Blend Art, Strategy, and Chaos into Culture-Shifting Work? author Shravya Date 19 Jul 2025 category Marketing…
From Insight to Impact: How to Build Culturally Rooted Campaigns? author Shravya Date 19 Jul 2025 category Marketing & Advertising…
What Makes a Campaign Work in India (And What Doesn’t)? author Shravya Date 19 Jul 2025 category Marketing & Advertising…
The Rural Brand Playbook: What We Did with AgriCentral author Shravya Date 19 Jul 2025 category Agri-Tech At Akartha, we…
Design Studio Inside a creative design Studio author Santhosh Date 19 Sep 2024 category Activity We are seekers and storytellers…
Scaling brands through data-driven digital performance.
Worked with brands like: Pocket FM, Blackbuck and many more.
Growth-focused Product Marketing & Management Leader. Skilled in strategy, agile growth, automation, and customer engagement for business expansion. Specializes in lead generation and sales enablement
Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.
Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.
Ranga Shayi brings a unique blend of MBA strategy and creative intuition to the team. With a background in Marketing & Analytics and sharp insights from the high-speed quick commerce industry, he knows how to spot a trend before it peaks. But what truly sets Ranga apart is his mindset in the volatile world of social media: He doesn’t believe in losing. In his playbook, you either win, or you learn something valuable for the next campaign. He’s here to ensure the agency does a lot of both.
Aditi Kakaria is a Social Media Manager at Akartha, contributing to the brand’s digital storytelling through creative ideation for ad shoots and Instagram Reels. Aditi collaborates with the creative team to develop engaging, trend led content that strengthens Akartha’s social media presence and connects meaningfully with audiences.
Shreya is an Associate Manager at Akartha, contributing through research led thinking and content creation while supporting key initiatives across the agency.
Kishore is the Executive Manager at Akartha, overseeing the smooth operation of the agency and ensuring everything runs efficiently behind the scenes. With a keen eye for detail and excellent organizational skills, Kishore manages day-to-day operations, coordinating teams, and streamlining processes to keep projects on track. His ability to juggle multiple tasks while maintaining a high standard of work makes him an invaluable part of Akartha. Outside of his role, Kishore is always looking for ways to optimize workflows and improve operational efficiency, contributing to the agency’s growth and success.