Why Branding Is a Business Investment (Not a Marketing Expense) in 2026
Akartha crafts adaptive, hyper-local branding for AgriCentral.
Shravya
19 Jul 2025
Marketing & Advertising
At Akartha, we’ve never seen ourselves as just filling roles. We’re shaping cultural signals that ripple far beyond campaigns. And to do that, we don’t simply need advertisers. We need artists.
Advertisers are trained to respond. They ask, “What’s trending?” Artists, on the other hand, are wired to observe. They ask, “What’s true?” This difference is crucial in a country as layered and dynamic as India. Campaigns can’t merely reflect consumer behavior. They must interpret, challenge, and ultimately shape it.
Artists thrive in ambiguity. They work with intuition, sit comfortably in chaos, and draw meaning from fragmentation. When you combine this with strategic rigor, something extraordinary happens: ideas that don’t just look good on screen but resonate deeply in society.
Performance is important. But performance without originality is just noise. That’s why at Akartha, we build teams that blend artistic perspective with structured storytelling. We hire artists because they challenge assumptions, bring empathy to data, and ask the bigger questions: “Why does this brand matter?” “Who is it speaking for?”
They infuse meaning into every pixel, every line of copy, often without saying a word. They sit alongside UX designers, analysts, and filmmakers, not just contributing visuals but values.
Advertisers know how to optimize. Artists know how to reimagine. And in a marketplace drowning in sameness, originality isn’t a luxury. It’s survival.
At Akartha, we hire those who color outside the lines and then hand them the whole wall. Because the next generation of brands won’t be built on ads. They’ll be built on artistry.
Akartha crafts adaptive, hyper-local branding for AgriCentral.
Beyond Influence: The Future of the Creator Economy author Shravya Date 19 Jul 2025 category Marketing & Advertising Not just…
Building Brands That Belong: The Power of Culture-First Marketing author Shravya Date 19 Jul 2025 category Marketing & Advertising Not…
Inside Akartha: How We Blend Art, Strategy, and Chaos into Culture-Shifting Work? author Shravya Date 19 Jul 2025 category Marketing…
From Insight to Impact: How to Build Culturally Rooted Campaigns? author Shravya Date 19 Jul 2025 category Marketing & Advertising…
What Makes a Campaign Work in India (And What Doesn’t)? author Shravya Date 19 Jul 2025 category Marketing & Advertising…
The Rural Brand Playbook: What We Did with AgriCentral author Shravya Date 19 Jul 2025 category Agri-Tech At Akartha, we…
Design Studio Inside a creative design Studio author Santhosh Date 19 Sep 2024 category Activity We are seekers and storytellers…
Scaling brands through data-driven digital performance.
Worked with brands like: Pocket FM, Blackbuck and many more.
Growth-focused Product Marketing & Management Leader. Skilled in strategy, agile growth, automation, and customer engagement for business expansion. Specializes in lead generation and sales enablement
Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.
Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.
Ranga Shayi brings a unique blend of MBA strategy and creative intuition to the team. With a background in Marketing & Analytics and sharp insights from the high-speed quick commerce industry, he knows how to spot a trend before it peaks. But what truly sets Ranga apart is his mindset in the volatile world of social media: He doesn’t believe in losing. In his playbook, you either win, or you learn something valuable for the next campaign. He’s here to ensure the agency does a lot of both.
Aditi Kakaria is a Social Media Manager at Akartha, contributing to the brand’s digital storytelling through creative ideation for ad shoots and Instagram Reels. Aditi collaborates with the creative team to develop engaging, trend led content that strengthens Akartha’s social media presence and connects meaningfully with audiences.
Shreya is an Associate Manager at Akartha, contributing through research led thinking and content creation while supporting key initiatives across the agency.
Kishore is the Executive Manager at Akartha, overseeing the smooth operation of the agency and ensuring everything runs efficiently behind the scenes. With a keen eye for detail and excellent organizational skills, Kishore manages day-to-day operations, coordinating teams, and streamlining processes to keep projects on track. His ability to juggle multiple tasks while maintaining a high standard of work makes him an invaluable part of Akartha. Outside of his role, Kishore is always looking for ways to optimize workflows and improve operational efficiency, contributing to the agency’s growth and success.