Sparsh Masala
Ad Film
FMCG
Established in 2005, Sparsh Masala is a trusted provider of quality products in the masala and spices industry in the southern region of India.
During the Covid-19 outbreak, Sparsh Masala approached us for a TVC that could resonate with the standards of its competitors.
There was a great challenge during the Covid-19 outbreak and it was that everyone had to work from home. At that hour of crisis, producing a TVC was challenging But our enormously dedicated team pulled off the entire TVC right from the research and ideation to complete design and 48 hours, that too from home maintaining all the guidelines for social media. We researched thoroughly about other brands and we came up with an idea that can be short and crispy and quick to execute. And the result is an animated 15 seconds TVC with the right sound and elements in the visual frames (for example, keeping the traditional hand-used grinder to churn the spices as it is still used in some households till date) that could resonate well with the target audience.
With her global exposure, she blends campaign thinking and strategic planning to create content that lets brands live and breathe in culture.
Memes or brand bibles? Fluent in both.
Scaling brands through data-driven digital performance.
Worked with brands like: Pocket FM, Blackbuck and many more.
Growth-focused Product Marketing & Management Leader. Skilled in strategy, agile growth, automation, and customer engagement for business expansion. Specializes in lead generation and sales enablement
Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.
Young, driven, and highly dedicated, Nirmal is a passionate video editor with an infectious work ethic. His energy, consistency, and attention to detail help turn creative ideas into polished, high-quality visual narratives.
Ranga Shayi brings a unique blend of MBA strategy and creative intuition to the team. With a background in Marketing & Analytics and sharp insights from the high-speed quick commerce industry, he knows how to spot a trend before it peaks. But what truly sets Ranga apart is his mindset in the volatile world of social media: He doesn’t believe in losing. In his playbook, you either win, or you learn something valuable for the next campaign. He’s here to ensure the agency does a lot of both.
Aditi Kakaria is a Social Media Manager at Akartha, contributing to the brand’s digital storytelling through creative ideation for ad shoots and Instagram Reels. Aditi collaborates with the creative team to develop engaging, trend led content that strengthens Akartha’s social media presence and connects meaningfully with audiences.
Shreya is an Associate Manager at Akartha, contributing through research led thinking and content creation while supporting key initiatives across the agency.
Kishore is the Executive Manager at Akartha, overseeing the smooth operation of the agency and ensuring everything runs efficiently behind the scenes. With a keen eye for detail and excellent organizational skills, Kishore manages day-to-day operations, coordinating teams, and streamlining processes to keep projects on track. His ability to juggle multiple tasks while maintaining a high standard of work makes him an invaluable part of Akartha. Outside of his role, Kishore is always looking for ways to optimize workflows and improve operational efficiency, contributing to the agency’s growth and success.
