Akzonobel_1054X592

E-Arogya Kendra


THE ORGANIZATION

 
AckzoNobel India is a Dutch multinational company who creates everyday 
essentials.With their leading paints and coating company, Dulux, they supply They provide a range of innovative products and sustainable technologies.
essential protection and colour to industries and consumers. AkzoNobel India has initiated using Artificial Intelligence and modern technology to initiate Tele Medicine/Digital health clinic for villagers residing in suburbs of Bengaluru. Due to remote location of severely affected the healthcare of
the villagers. This E Health Clinic is providing health care
for more than
1500 villagers across six villages
 
THE BRIEF
 
AckzoNobel India had set up E-Arogkyakendra in a village called Begur in Karnataka, where the idea was to develop and simplify the process of interaction between patients and physicians in the rural areas of India through internet and electronic tools. This can make the life of people in rural areas easier and they also get access to easy and quality healthcare services. They wanted an ad film (a CSR Project) that can express their motive behind setting up E-Arogyakendra to people.
THE SOLUTION
 
We created a film for the digital space that runs for
4 minutes 20 seconds with a story narrative set in rural India that focuses on the challenges faced by the people in rural areas regarding healthcare. The film is in Kannada (with English subtitles) because the  village where the E-Arogyakendra was set up speaks the local language, i.e., Kannada. And most importantly, it is inspired by true events. As it was a CSR project, we didn’t forget to mention the importance of education in rural areas through the narrative.
 

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