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Diwali With Paytm


THE ORGANIZATION

Paytm is an e-payment cashless platform which makes our daily life easier by
providing e-wallet and UPI transactions for almost everything 
THE BRIEF
 
Festive season is a peak time when people are travelling 
to various places for vacation. Paytm wanted short
digital ad that can speak about Paytm offering 
travel ticket booking facility
Which will help Paytm in the brand recall among the 
audience
 
 
 
THE SOLUTION 
 
In 12 seconds we wanted to make something that people 
will stop by and watch, like and remember. So we took up an
interesting way to show someone coming up on screen and
tell people to book tickets, so we decided to bring kids on 
screen which can catch attention and therefore make 
people watch it. These short series of content not just created
a brand recall it made people go wow on paytm travel