THE ORGANIZATION
Paytm is an e-payment cashless platform which makes our daily life easier by
providing e-wallet and UPI transactions for almost everything
Festive season is a peak time when people are travelling
to various places for vacation. Paytm wanted short
digital ad that can speak about Paytm offering
travel ticket booking facility Which will help Paytm in the brand recall among the
audience
In 12 seconds we wanted to make something that people
will stop by and watch, like and remember. So we took up an
interesting way to show someone coming up on screen and
tell people to book tickets, so we decided to bring kids on
screen which can catch attention and therefore make
people watch it. These short series of content not just created
a brand recall it made people go wow on paytm travel