Sparsh
Masala
THE ORGANIZATION
Established in 2005, Sparsh Masala is a trusted provider of quality products in the masala and spices industry in the southern region of India.THE BRIEF
During the Covid-19 outbreak, Sparsh Masala approached us for a TVC that could explain the situation of the then first phase of lockdown, and could reach maximum audiences through the brand message.
THE SOLUTION
We used real time thinking to create the concept behind the 15 secs TVC. And most importantly from pre-production to post-production all of that happened remotely with our work-from-home culture. Even the cast stayed entirely at home. Through the TVC, we not only stuck to the element of relevance, but also brought the emotional touch of the Sparsh Masala’s tagline, ‘The Touch of Purity’ through the mother-daughter relationship on screen.